Find The Leak In Your Linkedin

Advertising Campaigns

No more burning $5k/month on LinkedIn ads that don't convert. We'll go through what's working, what's wasting money, and how to get predictable demos every month.

Get your free campaign review showing exactly what's bleeding budget and how to turn it into more booked demos.

Getting Clicks But No Demos? Your Linkedin Funnel Is Broken At One Of These 3 Points

You're running Linkedin Ads... Maybe you've gotten a few clicks.

But somewhere between the click and demo call, prospects are evaporating.

You're evaluating whether the issue is your offer, your creative, maybe even your landing page...

To top it off, the $5,000+/mo you’ve spent is leading to no qualified demos, and now Linkedin becomes the channel you say “doesn’t work for me, I’ve tried it a few times.”

Except it does work. Just not the way you're doing it.

Your budget is leaking from these three specific points in your funnel. And unless you plug them, no amount of ad spend will save you.

issue #1

Your Landing Page

Your LinkedIn ad sends traffic to a page that either asks for too much too soon, or looks like every other B2B Tech landing page they've seen today. No pattern interrupt. No compelling reason to stop scrolling. Conflicting text. They'll bounce in seconds.

definitely don't do this!

advertise for 1-2

issue #2

Wrong Stage of The Funnel

They are UNAWARE of the problem! They haven't been educated on why your solution is THE solution. Your sales team is doing discovery calls with people who aren't even solution-aware yet. That's a $200+ cost per conversation with someone who's "just looking."

issue #3

Poor Follow Up Systems

Leads come in, but there's no immediate call or email sequence. They sit in your CRM for days, and by the time you reach out, they've forgotten they even filled out your form. There's money sitting in your CRM and you never give them a second chance to convert.

real scenario

Why Precision Targeting, Awareness Matching, And Relevant Lead Magnets Are The Only Things That Matter

What truly separates campaigns that burn budgets from campaigns that spit out qualified demos, is the Awareness-Matched Funnel Strategy.

If you, or your marketing partner, understand this, advertising becomes a channel that reliably gets you qualified leads/demos month after month.

Precision Targeting

Targeting buyers who match your current customers. Start with the ready-to-buy 10%, exhaust them, then expand to colder audiences with using bigger budgets.

Awareness Matching

Segment by awareness stage. Unaware prospects need education. Problem-aware need solutions. Solution-aware need differentiation. Different stages, different messages.

Relevant Lead Magnets

Lead magnets should filter prospects and advance their awareness. Build it for their current awareness level, and you'll attract qualified leads while moving them closer to purchase.

When your campaign properly matches the prospect's current state, your relevant conversions skyrocket.

So What Would This Actually Look Like In Practice For Your Funnel?

That's what we'll tackle in our audit for you soon, and here's exactly what you'll get.

Funnel Mapping

We'll identify which part of the funnel is bleeding your budget (targeting, messaging, or follow-up), and break down what's needed to fix it.

Awareness Stage Mapping

Resolving at what point of the buyer's journey are you currently speaking to, and the message framework that moves them at their current stage.

Lead Magnet Blueprint

We look at how traffic is currently converting for you, and how we can enhance your current lead magnet, or enhance the messaging that you're currently putting around your lead magnet, in your ads.

60 Day Implementation Roadmap

The exact sequence and framework you'll need for the 60 days to strengthen your campaigns and boost your qualified demos.

Many campaigns flop because they're using the wrong strategy, not because "ads don't work". With any lead-getting method, if you improve your strategy, you improve your business.

Who's behind this?

Marlon Williams

Founder and ceo of Vanachor

I've spent the last 3 years running social media pages organically, bringing in over 400M+ impressions and 6+ figures for my clients without running a single paid advertisement.

I realized that my skill of grabbing attention and converting it, could be significantly amplified with paid advertisements.

So I spent a few months running Linkedin ad tests, burning through my own budget, working with Linkedin advertisers who had years of experience, studying what converted B2B buyers vs. consumer audiences, and reverse-engineering the campaigns B2B companies were running.

My question then became, who can I truly help with this skill?

Almost perfectly, the answer was right in front of me.

Friends of mine who were running B2B SaaS companies, were booking qualified

demos month after month on Linkedin, and almost disregarded other advertising platforms

completely as they were scaling to $1M ARR.

Which made sense, Linkedin is the largest professional networking platform on the planet!

Some consider it smaller compared to other platforms like Meta/Google, but that's the thing...

If you spent $10k on Meta, you'd have a lot more leads than if you spent it on Linkedin.

However, each lead you get on Linkedin is likely MUCH more qualified for B2B services

than Meta leads. So same spend, but lead intent is vastly different.

Which is why I'm helping B2B SaaS companies use Linkedin as a reliable

paid acquisition channel. The companies who set their foundations now, will

dominate in 5-10 years as smaller companies can't outspend them.

The choice is build a reliable acquisition channel now, or spend the next few years

watching competitors take your spot in the marketplace.

"Ultimately, the business that can spend the most to acquire a customer wins." - Dan Kennedy

Who's behind this?

Marlon Williams

Founder and ceo of Vanachor

I've spent the last 3 years running social media pages organically, bringing in over 400M+ impressions and 6+ figures for my clients without running a single paid advertisement.

I realized that my skill of grabbing attention and converting it, could be significantly amplified with paid advertisements.

So I spent months vigorously running Linkedin ad tests, burning through my own budget, working with Linkedin advertisers who had years of experience, studying what converted B2B buyers vs. consumer audiences, and reverse-engineering the campaigns B2B companies were running.

My question then became, who can I truly help with this skill?

Almost perfectly, the answer was right in front of me.

Friends of mine who were running B2B SaaS companies, were booking qualified

demos month after month on Linkedin, and almost disregarded other advertising platforms

completely as they were scaling to $1M ARR.

Which made sense, Linkedin is the largest professional networking platform on the planet!

Some consider it smaller compared to other platforms like Meta/Google, but that's the thing...

If you spent $10k on Meta, you'd have a lot more leads than if you spent it on Linkedin.

However, each lead you get on Linkedin is likely MUCH more qualified for B2B services

than Meta leads. So same spend, but lead intent is vastly different.

Which is why I'm helping B2B Tech companies use Linkedin as a reliable

paid acquisition channel. The companies who set their foundations now, will

dominate in 5-10 years as smaller companies can't outspend them.

The choice is build a reliable acquisition channel now, or spend the next few years

watching competitors take your spot in the marketplace.

"Ultimately, the business that can spend the most to acquire a customer wins." - Dan Kennedy

STILL NOT SURE?

Frequently Asked Questions

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Who Is This For?

B2B Tech Companies with 11-200 employees who are spending $4k-5k+/month on Linkedin ads (or planning to) but aren't seeing qualified demos. If you've tried Linkedin before and it didn't work, or you're about to start and want to avoid expensive mistakes, this is for you.

What Do You Actually Look At In The Audit?

Your current Linkedin setup (targeting, creatives, offers), where you're sending traffic (landing page/form), and what happens after someone clicks (follow-up, show rate). The goal is to find the bottlenecks between click -> form -> booked demo -> show and map the 2-3 highest leverages fixes.

Do We Need To Already Be Running Linkedin Ads?

No. If you are, I'll break down what's working and what's wasting money. If you're not, we'll start from your ICP and build a 60-day Linkedin demo launch plan from scratch.

What Happens After The Audit?

You'll leave with a simple map of your current funnel, key leaks, and a 60-day Linkedin demo engine plan. If it makes sense and we're a fit, we can also talk about me actually building and running that system for you as a short pilot. If not, you still keep the plan and can implement it yourself.